When a book store advertisement on the radio station you’ve just tuned into begins by thanking the Southern Poverty Law Center for adding them to their list of extremist anti-government “patriot” groups, you know you’ve left the rational world behind.

Thus began the ad for Brave New Books I heard on the local affiliate of the Genesis Communications Network which claims to be the “number one alternative talk radio network in the world” covering “a wide range of topics” including “current events, politics, gardening, auto, health, travel, lifestyle, nutrition, entertainment and home improvement.”

From what I have heard so far, there is one thing that unites their apparently varied programming output–it’s certifiably insane.

The fact that Alex Jones is their headlining talk show host–a man who has, quite literally, gotten fat off the profits made from scaring low information listeners with lurid tales of the New World Order takeover for the last 15 years–should be all you need to know about the sanity of the rest of their output, but sadly business appears to be booming. I guess that should not be too surprising since the majority of the advertising seems to want to provide comfort and succor to the poor, frightened listeners who have had the pants scared off them by Alex Jones and cohorts. For example, if you’ve been caught in a natural disaster, there’s no need to go to a FEMA concentration refugee camp when you can pump water out of your own well with your own handy dandy portable water pump, and there’s no need to risk being caught with worthless bank balances when you can buy gold bullion and keep all your assets safely stuffed in your mattress.

I guess one should be grateful that at least some of these companies are actually selling tangible goods as opposed to the false promises of religious radio, but that’s small comfort when you realize that most of the stuff will simply sit rotting in garages waiting for the New World Order-engineered crisis that will never come.

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